GUSTAVO SHION
Creative Marketing & Brand Communications Leader
Content Creator | Brand Strategist | Multimedia Storyteller
Content Creator | Brand Strategist | Multimedia Storyteller
Carrollton, Georgia, USA
PROFESSIONAL SUMMARY
Creative Marketing and Brand Communications Professional with more than 20 years of international experience in advertising, branding, multimedia production, photography, content creation, strategic communication and leadership.
Experienced in developing advertising campaigns, building brands, creating digital content, managing social media communities and producing multimedia assets that connect businesses with people.
Master's Degree in Advertising and Innovation in Brand Launch Strategies and Executive MBA graduate. Passionate about leadership, personal growth, lifelong learning, mountain running and creating meaningful projects that inspire positive change.
CORE STRENGTHS
• Leadership and Team Development
• Strategic Communication
• Brand Building
• Content Creation
• Social Media Marketing
• Advertising Campaign Development
• Creative Direction
• Photography and Visual Storytelling
• Video Production and Editing
• Graphic Design
• Digital Marketing
• Problem Solving
• Time Management
• Collaboration
• Adaptability
• Emotional Intelligence
• Continuous Learning
• Strategic Communication
• Brand Building
• Content Creation
• Social Media Marketing
• Advertising Campaign Development
• Creative Direction
• Photography and Visual Storytelling
• Video Production and Editing
• Graphic Design
• Digital Marketing
• Problem Solving
• Time Management
• Collaboration
• Adaptability
• Emotional Intelligence
• Continuous Learning
SOFTWARE
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Firefly
• Final Cut Pro
• Microsoft Office
• Apple Ecosystem
• AI Content Creation Tools
• Adobe Illustrator
• Adobe InDesign
• Adobe Firefly
• Final Cut Pro
• Microsoft Office
• Apple Ecosystem
• AI Content Creation Tools
PROFESSIONAL EXPERIENCE
Creative Designer
Nuevo Carnic | Nicaragua
Nuevo Carnic | Nicaragua
• Developed integrated advertising campaigns.
• Managed social media content and brand communication.
• Produced product photography and promotional videos.
• Strengthened brand visibility through multimedia storytelling.
• Managed social media content and brand communication.
• Produced product photography and promotional videos.
• Strengthened brand visibility through multimedia storytelling.
Multimedia & Strategic Communication Director
Keiser University Latin American Campus
Keiser University Latin American Campus
• Led institutional communication and multimedia initiatives.
• Directed creative projects across digital and traditional channels.
• Managed brand consistency and audience engagement strategies.
• Directed creative projects across digital and traditional channels.
• Managed brand consistency and audience engagement strategies.
Senior Graphic Designer & Photographer
Casa Pellas Group
Casa Pellas Group
• Developed campaigns for Toyota, Yamaha, Suzuki, Genesis, JMC and other leading brands.
• Created advertising materials for print, digital and retail channels.
• Produced commercial photography and visual communication assets.
• Created advertising materials for print, digital and retail channels.
• Produced commercial photography and visual communication assets.
Creative Designer
DDB Worldwide
DDB Worldwide
• Participated in the development of advertising campaigns.
• Supported creative strategy, design and visual communication projects.
• Supported creative strategy, design and visual communication projects.
PROFESSIONAL EXPERIENCE IN THE UNITED STATES
Velasquez Law Group | Carrollton, GA
Managed the firm's social media presence and developed its digital communication strategy.
Created, designed, and published branded content across social media platforms.
Developed visual and messaging strategies to strengthen the firm's professional image and digital presence.
Produced photography and creative assets to support marketing and communication initiatives.
Applied branding and strategic communication principles to create consistent messaging across digital channels.
The Lazy Donkey Mexican Restaurant | Carrollton, GA
Provided customer service in a fast-paced restaurant environment while building strong relationships with customers and team members.
Contributed to the restaurant's advertising and social media marketing initiatives.
Created ideas and communication strategies to promote the restaurant through digital channels.
Supported the development of social media content designed to increase local visibility and customer engagement.
Combined frontline customer experience with marketing insights to better understand customer preferences and strengthen promotional communication.
Distribution Operations Associate
Walmart Distribution Center
Walmart Distribution Center
• Support large-scale logistics and distribution operations.
• Maintain productivity, quality and safety standards.
• Collaborate effectively within high-performance teams.
• Maintain productivity, quality and safety standards.
• Collaborate effectively within high-performance teams.
Production Associate
Cargill
Cargill
• Operated manufacturing equipment.
• Maintained quality and operational standards.
• Supported production goals in a fast-paced environment.
• Maintained quality and operational standards.
• Supported production goals in a fast-paced environment.
CONSULTING AND ENTREPRENEURSHIP . USA
Founder | MotionLife Project
• Developed content focused on personal growth, wellness, movement and healthy living.
• Created educational resources promoting positive habits and stress reduction.
• Built communities around running, personal development and purposeful living.
• Created educational resources promoting positive habits and stress reduction.
• Built communities around running, personal development and purposeful living.
Author and Independent Publisher
• Published books focused on personal growth, family life, positivity and self-improvement.
• Developed coloring books and educational content for diverse audiences.
• Managed content creation, branding, design and publishing processes.
• Developed coloring books and educational content for diverse audiences.
• Managed content creation, branding, design and publishing processes.
Content Creator . USA
• Produce content related to running, wellness, personal development, books, creativity and lifestyle.
• Create social media campaigns, photography, videos and educational resources for digital audiences.
• Create social media campaigns, photography, videos and educational resources for digital audiences.
EDUCATION
Executive MBA
Spain Business School & University of Cadiz
Spain Business School & University of Cadiz
Master’s Degree in Innovation, Advertising & Brand Communication
ESdesign – Escuela Superior de Diseño de Barcelona | 2018
ESdesign – Escuela Superior de Diseño de Barcelona | 2018
Electronic Engineering
National University of Engineering. Nicaragua
National University of Engineering. Nicaragua
CERTIFICATIONS
• Leadership and Innovation – Platzi Academy
• Creative Leadership
• Creativity
• Dale Carnegie Leadership
• Effective Sales Training
• Creative Leadership
• Creativity
• Dale Carnegie Leadership
• Effective Sales Training
PERSONAL INTERESTS
Mountain Running
Trail Running
Personal Growth
Family
Leadership
Photography
Reading
Faith
Wellness
Positive Living
Trail Running
Personal Growth
Family
Leadership
Photography
Reading
Faith
Wellness
Positive Living
